In book: Research in the Sociology of Organisations Volume 49B: How Institutions Matter, Publisher: Emerald Publishing, Editors: Joel Gehman, Michael Lounsbury, Royston Greenwood
Organizations are increasingly confronted with legitimacy threats related to the perceived socialcosts of their business activities. Despite a significant amount of research on the responses ofindividual organizations, surprisingly limited attention has been paid to the collective activitiesfirms may engage to address such issues. In this paper, we use institutional theory as a lens for anexploratory case study of issue-based industry collective action in the alcohol industry. Our findingsidentify a new organizational form, the Issue-Based Industry Collective (IBIC) and inspire newresearch avenues at the intersection of business collective action, social issues and institutional theory.